Keeping Customer Promises: Time for the Back Office to Come to the Forefront

Much of the digital limelight has been grabbed by slick, visually appealing online services that serve as the “face” of the business, according to Tom Pringle, Head of Application Research at Ovum.

However, it is the myriad connections that go on behind the scenes, from front to back office that will deliver on the digital promises being made to the customer.

Organisations must address the capabilities of the entire enterprise and leverage the digital opportunities, such as automation, that can help optimise the customer experience.

Attendees to this webinar will gain new insights into:

• The opportunities digital transformation creates for the wider enterprise
• How the right data can identify improvements in processes and performance
• Which processes should be automated to speed delivery to the customer
• Success stories of organisations that are embracing digital transformation

Attendees will receive a complimentary copy of the Ovum whitepaper on this topic.