Having a complete and connected view of your customer experience is more important than ever. But according to Forrester, 45% of customer experience professionals cite lack of collaboration across the enterprise as a challenge.

This siloed approach causes enterprises to miss the mark when it comes to the benefits of CX transformation – delivering better customer experiences, contributing to the creation of a customer-centric culture, and delivering business outcomes.

In this session, Forrester analyst Faith Adams will share why experience management must span across the enterprise – collaborating with stakeholders from digital, the contact center, operations, research, and more – and how those leading the charge for CX transformation can start to make it happen with best practices for the new realities of COVID-19 and the long run.

Presenters