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"Omnichannel has been around for a long time, yet most organizations have not delivered on its promise of a unified customer experience. Instead of chasing channels, application leaders should embrace multiexperience for great CX by addressing new digital touchpoints and interaction modalities."
Get the complete Gartner Report to learn why you should embrace multiexperience.
Source: Gartner: Transcend Omnichannel Thinking and Embrace Multiexperience for Improved CX, Jason Wong, Don Scheibenreif, Gene Phifer, February 17, 2020
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